Stay Simple
We want to make it easy for your family to enjoy clean, healthy water and air.
Trust the water your family drinks. Protect them with a commercial-grade but built-for-your-home water filter. Just plug it in and drink up.
Trust the air your family breathes. Watch over them with an air filter to capture airborne pollutants fast. Just plug it in and breathe deep.
We take complicated industrial filtration technologies and shrink them down, then package them with simple, intuitive controls so your family can enjoy the same protection businesses get from chlorine, microplastics, lead, mold, viruses, pesticides, industrial runoff and more.
Just plug yours in and let your worries wash away.
Find what your family needs today
Choose your water filter for home or the outdoors, or your air filter, and learn why families just like yours are embracing clean living with air filtration systems and home water filtration systems.
What are your friends buying?
Not sure exactly what you need? These are our best sellers, and chances are the fresh-tasting water you noticed at your friends' house (before the pademic, that is) came from a system like these:

Y6 Reverse Osmosis Water Filtration System | Stage 3 | Countertop | UV Sterilization
$389.99
Regular price
$599.99

Y7 Reverse Osmosis Water Filtration System | Countertop | UV Sterilization | 3 Stage Filtration
$299.99

T1 AK Reverse Osmosis Water Filtration System (6-Stage) | Under Sink | Alkaline Filter | 75 GPD
$148.00
Regular price
$208.00

Q6 RO Water Filtration System | Tankless | 400 GPD | Reverse Osmosis Filter System
$289.00
Regular price
$339.00

RedyPure JR6 Air Purifier | Medical Grade Filtration with HEPA Filter | 24db Ultra Quiet
$79.90

MSA3 Air Purifier | True HEPA Filtration | 25db Ultra Quiet
$118.99
Regular price
$159.00

DP03R Water Filter Pitcher (12-Cup) | 4-Stage Filtration | BPA Free
$25.99
Regular price
$38.99
On the blog

With all the different filter types, from pitchers to countertop gravity-fed filters, below is a tip on how to choose the best water filter for you. Step 1 – Find Out What’s In Your Water The first step in ...
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Reverse Osmosis( RO) filtration is one of the most popular and best water filtration methods for the home. In simple terms, reverse osmosis works as water is forced across a semi-permeable membrane, leaving...
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Buying an air purifier for the first time? Don’t worry, this guide will get you to ask the right questions for your ideal air purifier. Air purifiers can be used for many purposes - dealing with allergies, ...
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Free & Fast Shipping
Free standard shipping on all standard orders, delivered within 3-10 business days from receipt of your order
Easy & Worry-Free Return
All SimPure®️ products are covered by a 30-days warranty. Drop us an email and get your return label in 3 business days
Lifelong Customer Support
All inquiries will be replied by our support engineers within 48 hours
Designed in the USA
Designed in the USA by our skilled team of design engineers with lots of expertise in aquatechnology