In recent years, with the continuous rise of car sales, more and more people have begun to pay attention to the automotive car air purifier market. Because in-car air quality is as important as indoor air quality, it can have a big impact on our health. In the process of driving, on the one hand, the car has to face the situation that the dirty air from the outside enters the car. On the other hand, the car body itself, interior accessories, leather, etc. could release harmful gases like formaldehyde and benzene. Especially in summer, the problem is more serious. In addition, the long-term lingering of the smoke smell left by smoking in the car and the inflow of car exhaust into the car also aggravate the air pollution in the car. For the health of themselves and their families, more and more people choose to buy a reliable car air purifier. Therefore, the car air purifier market prospect will get better and better.
Huge potential of automotive air purifier marketOn the one hand, car sales and ownership per 100 households are on the rise; on the other hand, there are many sources of air pollution in cars which are difficult to completely remove. This means that there is a huge demand for car air purifiers in the market. It is expected that the market size of automotive air purifiers will grow by more than 20% in 2022, and the retail sales will exceed US$500 million. The current penetration rate of automotive air purifiers is relatively low, and the market size is expected to increase by 150 million US dollars for every 1% increase in the penetration rate in the future.
Car air purifier price range on the market
Compared with well-known brands, the newly established car air purifier manufacturers have low product performance and serious product homogeneity. The market competition is mainly based on price wars, and the products are concentrated in the low-end field. In the market, the price of cost-effective automotive purifiers ranges from $20-50, and the price of high-end brands ranges from $150-350. With the introduction of new standards for air purifiers, the car air purifier market has undergone a round of reshuffle, and some car air purifier companies that do not meet the standards will withdraw from the market. The automotive air purifier market is still in the development stage. After some unqualified companies are gradually cleaned out, the number of brands entering is decreasing year by year, and the industry concentration will gradually increase.
Consumer Characteristics of Car Air Purifier MarketWith the introduction of new standards for air purifiers, consumers are becoming more and more knowledgeable about car air purifier, and choosing products with excellent core technology is the main factor for consumers to choose. Consumers are more and more concerned about the core technology, purification efficiency, brand model and brand reputation of car air purifiers.
With the official implementation of the new standard, the car automotive air purifier market is becoming more specialized and standardized, the industry reshuffle period is gradually coming to an end, and it is expected to develop in a healthier and more stable direction.