About SimPureLife

Your family deserves peace of mind. Safe drinking water. Clean air. Freedom from worry about things you don't think you have control of. 

You have more power than you know.

You don't have to drink water that smells like chlorine or look at floating rust particles that came in through your tap. You don't have to breathe in the pet dander you find on surfaces around the house.

We take complicated industrial filtration technologies and shrink them down, then package them with simple, intuitive controls so your family can enjoy the same protection businesses get from:

  • Chlorine
  • Algae
  • Lead
  • Mold
  • Bacteria
  • Pesticides
  • Industrial runoff
  • ....and more

A hometown solution

We're based right here in Auburn, Washington. We have high standards for ourselves, so you get exactly what you expect from an American company obsessed with quality. 


SimPure® believes in a minimalist lifestyle, and we're committed to making it easy for you to get a clean, comfortable, and safe home without saddling your family with complicated technology. We devote substantial energy to designing and manufacturing convenient, practical, and affordable household filtration products that integrate with your lifestyle.

SimPure® designs are light, clean, and modern. They're easy to install and filter your water or air exactly as advertised. 

Caring for you, caring for your family, and caring for the Earth. It's our pleasure to bring you a solution that ticks all the boxes you care about.

Stay simple, stay pure.

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